HOLT, Fla., Oct. 26, 2026—The State of Florida is one of 20 states and the Federal Trade Commission that sued the Dollar General Corp. for engaging in long-running deceptive pricing practices.
According to the FTC, DG routinely charged customers more at the register than the prices displayed on shelves, price tags and advertisements. These practices have cost customers millions of dollars.
The lawsuit claims DG has repeatedly mislabeled prices, overcharged consumers and failed to correct the issue for years despite corporate knowledge of the problem.
Besides Florida, the other states enjoined in the lawsuit are Alabama, Arizona, Arkansas, California, Connecticut, Illinois, Iowa, Kansas, Louisiana, Michigan, Mississippi, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Tennessee, Utah and Wisconsin.
“Dollar General has betrayed the trust of millions of American consumers and imposed significant financial harm on communities and consumers who are already struggling to make their paychecks last,” said Christopher Mufarrige, director of the FTC’s Bureau of Consumer Protection.
According to the complaint:
- Thousands of stores took advantage of shoppers by overcharging them.
- Dollar General received tens of thousands of complaints from consumers across the country who say the company did not honor the advertised price.
- Dollar General knew it charged more at the register than the prices it advertises because of the numerous complaints it has received.
Despite being made aware of the problem, DG failed to implement policies and practices to adequately address the problem, according to the FTC.
Dollar General operates more than 21,000 stores nationwide and markets itself as a low-priced alternative to large discount and big-box retailers.
The company sells thousands of household items at low prices, are critical to low- and fixed-income customers who rely on the accuracy of DG’s pricing.
Federal Trade Commission news release
