Everything’s no longer a dollar

CRESTVIEW, Fla., Dec. 16, 2021—It was bound to happen—the “everything-for-one-dollar” store is now selling items for a buck twenty-five.

Believe it or not, the Dollar Tree, known for selling everything for $1 or less, has raised its prices on most items throughout the store to $1.25.

This change comes after 35 years of holding its price point to one dollar.

The price change was announced from its corporate headquarters in late September “based on positive customer reaction” to the increase in test stores earlier this year.

According to a December news release from the retailer, the company believes this is the appropriate time to make this permanent change.

This change is not a reaction to short-term or transitory market conditions, according to the release, but has been in the works since late summer, with all stores changing in December, just before the Christmas holiday.

According to some reports, the company made the change, in part, due to pressure from investors to raise prices as well as rising inflation and the supply chain crisis.

Dollar Tree stores are in all 48 contiguous states, Washington, D.C., and five provinces in Canada.

In 2014, the Dollar Tree purchased its competitor chain, Family Dollar.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s